Magento Multi-Store Website
Magento e-Commerce Platform, known for its flexibility and scalability, provide innovative e-Commerce platforms that enable entrepreneurs to control the content, presentation, and functionality of an online channel. One of Magento's impeccable features is its capability of supporting multi-store and multi-lingual retail formats from the same source. Management of multiple stores and websites within one installation is rapidly emerging as one of the strongest positive attributes of magento.
The Multi store format helps assigning products and categories to multiple web stores through one admin panel. The main store is provided with all the privileges and control over all the sub-stores. Ability to support multiple web stores and websites within one installation is known as GWS- Global Website Store.
- Global: Single installation
- Website: One website can consist of multiple websites in it. Customer data is sharable with the child website as and when required.
- Store: Stores represent child stores of the parent website. Admin remains same for all the websites, and is able to share same products and categories with the child stores by getting configured to a root category.
Magento configuration utilizes GWS as a tree while establishing stores. Subsequent to initial installation, all the configuration settings are set as default, indicating global installation. A check box in front of each configurable item can be un-checked in a particular store view or website, indicating that the particular item would be specific to this store view or website. As a store view is created, a user can configure the visual settings and layout of the store view.
Magento Multi Store Features
A Typical Magento Multi store includes the following features:
- Search Engine Optimization
- Site Management
- Marketing Tools
- Catalog Management
- Analytics and Reporting
- Catalog Browsing
- Order Management
- Product Browsing
- Payment
- Shipping
- Customer Accounts
- Checkout
- Customer Service
Following are the key parameters that determine multi store scenarios:
- Domain Usage
- Product & Category
- Customer Sharing
- Admin for every store
- Checkout Page
- Cart Sharing
Scenario 1:
For one domain, www.oscorpprofessionals.com, multi stores can include www.oscorpprofessionals.com/apparels, www.oscorpprofessionals.com/electronicgoods etc. This particular scenario includes the following features:
- No Customer Sharing
- No Cart Sharing
- Different Checkout Page for different stores
- Different Product & Category for individual store
- Same admin for all the stores
Scenario 2:
In this scenario, the main store www.oscorpprofessionals.com can feature multi stores such as apparels.oscorpprofessionals.com, electronicgoods.oscorpprofessionals.com etc. This particular scenario is characterized by the following features:
- No Customer Sharing
- No Cart Sharing
- Different Checkout Page for different stores
- Different Product & Category for individual store
- Same admin for all the stores
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